Give up control - Gain performance.
Right?
There’s more to it though. To give up control, you need to trust where that control is going. Google is asking you to do the following:
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We’ve been working hard and ignoring our blog, I know you’ve missed the already very haphazard updates!
Just to confirm we have received our Google and Microsoft 2022 Partner Status. Hurrah.
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Know any good Digital Marketing Freelancers ?
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We did it we won!
We are now officially the Most Innovative Paid Search Digital Marketing Agency at the Southern Enterprise awards.
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Microsoft have again soft relaunched Bing, this time as Microsoft Bing.
But why could this soft relaunch work so well when, let’s be honest, Microsoft’s bigger past moves with Bing have been failures in terms of challenging Google?
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In years gone by the most popular things may have been Tamagotchis, Transformers, Sylvanian Families or Nintendo Swtiches. Not this year though, it’s all about Digital Transformation - which may lead to a slightly disappointing Christmas present for the kids!
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So we did it, we now have all 4 product area specialisations: Search, Shopping, Display and Video.
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As The Guardian once noted - what we search on Google reveals our darkest secrets. Does it reveal even more than that, how we are going to vote in a UK General Election? Is it a better guide than opinion polls.
Looking at Google Trends suggests that it might be. Here is UK trend data across the three main Great Britain wide Political Parties for the last 5 years, and the correlation is interesting:
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We are delighted to announce that we sponsored and presented at this wonderful event last week for local primary schools.
The Tunbridge Wells Junior Enterprise Challenge is an event now in it's third year, with 15 teams from primary schools in the local area competing over three days for the title of Enterprise Champions.
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We work with Google Ads accounts big and small. From eCommerce to job sites, global to local. The one thing that they all have in common? Success.
We have still, after 2 and half years of running Tale Digital full time, never lost a client.
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We're delighted to announce our rapid growth oner the last few quarters. Signing up another household name multinational company for Paid Search (let's see if they let us have a case study in the new year).
We are also pretty chuffed to have achieved the Video specialisation from Google….
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Google AdWords has been re-branded as Google Ads, DoubleClick and Google Analytics 360 are now under the umbrella brand Google Marketing Platform. So why is this a sad day for our founder?
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While initially the change of name from Google AdWords to Google Ads is a simple re-branding, it seems to signal a bigger change. The clue is in the name, the main change? No mention of "Words"!
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So we had a life before Tale Digital, most recently one of our co founder’s Chris was working at Google for DoubleClick. Here are some of the interesting things he worked with agencies on which were then turned into case studies:
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If you search Google for a definition of the expression “back to basics” you get a nice one on the Urban Dictionary:
Back to Basics
Album in which Christina Aguilera overextends herself.
Mike: Hey Bob.
Bob: What? I can’t hear you. I just listened to Back to Basics.
Now, what has this got to do with online marketing you may ask?
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The talk is all about Facebook. The Guardian today covers the news that a “A tool exposing how voters are targeted with tailored propaganda on Facebook has been launched in response to what is likely to be the most extensive social media campaign in general election history”
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