As we mentioned in yesterday's blog post, all the talk about election campaigning is centred on Facebook, but what of Google? Google is still king of marketing $$$$$s taking nearly 3 times as much ad revenue as the number 2 (Facebook). That's $79 billion in 2016. With Paid Search still their major channel, this means Paid Search alone is significantly larger than all of Facebook's ad revenue. You all know this of course, and the reason people spend on Google - Paid Search works and is nearly always the first go to channel.

What has really struck me is how we as an industry, us here at Tale Digital are no exception, do not make it easy on the 99.999% of people who don’t work in online marketing. We sometimes take it for granted that people know what SEO, PPC, SEM, Programmatic, DSP, SSP, GAP (or GA360) stand for, and even when we are aware that this means nothing to anyone else – we still cover our websites in these often meaningless terms.

Well this was some time coming, after one year working full time for our agency, we can bring you the big news – as of March 2018 we are now a Google Partner Agency, specialised in Search Advertising, Shopping Advertising and Mobile Advertising.